In 1919 L.G. Peterson returned home from WWI and opened up his garage at home in Idaho Falls, Idaho and started repairing cars.L.G. learned auto mechanics at the age of 21 in the military where he learned to drive and maintain the Armies ambulances during the war. In 1922, L.G. Peterson with a partner opened "The Idaho Garage" as Gem State Auto in Idaho Falls and shortly after started selling new Buick trucks, Star and Durant automobiles. As time passed L.G. built a new garage and continued to sell Star and Durant automobiles until 1927 when Gem State Auto partnership was dissolved.
L.G. moved to Boise, Idaho and on February 1, 1928 opened Peterson Motors at Bannock and 10th street where he only sold and serviced the Durant line of automobiles his first year. Eventually L.G. took on Oldsmobile in 1929 and also during the year added high-end luxury cars from Auburn and Oldsmobile.
L.G. Peterson became a distributor for Hudson Automotive for Southern Idaho and Eastern Oregon in 1934 with 30 sub-dealers in and around Idaho and Oregon.
1941 - WWII was the headline and all new car production stopped!!! Marvin Peterson, LG's son, also known as Mr. P. was attending Boise High School and delivered car parts for the dealership on his bike.
In 1950 Mr. P. started working in the family business with his dad. Peterson Motors on 12th and Main street was operating with approximately 30 employees now selling and servicing Hudson and Diamond T. Trucks. Between 1954-1962 Hudson/Nash became American Motors, Mr. P. was selling 25-30 Ramblers per month. Peterson Motors became a retail only dealership.
Toyota Motor approached Mr. P in 1965 to become a dealer. Although everyone thought he was crazy, he did foresee a long future partnership with them that still stands strong today. 5 years later, after the Toyota partnership was continuously growing, Mr. P. acquired the BMW franchise in 1970 Peterson Motors in 1975, with their continuous quality of sales and service to customers was experiencing progressive growth in Boise, Idaho when Mr. Harrah offered Mr. P. a substantial amount of money for his dealership... Mr. Harrah was turned down.
1980 - Mr. P's son Mark Peterson entered into the family business and started selling cars. In just 4 years Mark became the Jeep Sales Manager and held this position for the next 6 years. As Boise grew so did the communities around us. In 1992 Peterson Motors moved the dealership from downtown Boise to a more centralized location on Fairview Avenue and Maple Grove between Boise and Meridian, Idaho, thus the Peterson Motors Autoplex was born. With the room to grow the Autoplex now added Lexus to their dealership.
Growth of the business did not stop there! In 1995 Peterson Stampede was opened in Nampa, Idaho offering Dodge and Volkswagen. Mr. P. moved Jeep products to Nampa and the VW product to Boise.
Today Peterson Motors continues to grow in the Treasure Valley taking care of satisfied customers with all their new and used cars, parts and service. With over 80 years in business here in Idaho,we want to let you know how much we appreciate you and your families business.
At Peterson's Stampede Dodge in Nampa, Idaho, we offer our customers New Dodge, Jeep and Chrysler cars and trucks. We also provide the best quality used vehicles in the Northwest with our "Drive Happy, No Worries" Guarantee. The Very Best Used Vehicle guarantee you will find.
What also helps Peterson Stampede grow and have satisfied customers is our in-house Parts and Service Departments. Our Parts Department keeps the right parts in stock for timely repairs and maintenance on your vehicles. If you need additional accessories for your car or truck, like truck side tubes or K& N High-Flow air filters, we have what you need and if we do not have your item in stock, we will get it ordered for you.
Our Service Department is one of the very "Best in the Northwest". All of our technicians go through very meticulous training to earn their factory certifications. With skills of a surgeon your vehicle is in great hands.
And not to forget to mention, Peterson Stampede Lube Center. Our Lube Center was designed to meet the needs of any size vehicle from small compact cars to Heavy Duty Diesels with a horse trailer attached. Oil change, interior vacuum and courteous employees all under one roof.